CEDAR RAPIDS – New Pioneer Food Co-op members in the Cedar Rapids area need to vote if they’d like to bring a store to the city.
At a meeting Sunday at the Cedar Rapids Museum of Art, about 50 members were told that some of the membership might prefer not to expand outside of Coralville and Iowa City, the co-op’s home base.
General Manager Matt Hartz said about 40 percent of New Pi’s 18,000 active members have Iowa City addresses; about 2,000 members are in the Cedar Rapids/Marion area.
Voting is under way to authorize the New Pi Board to add a third store, or, in the event that a viable downtown Iowa City site can be found, to relocate the Iowa City store within the immediate downtown area.
“It makes sense to cast that broad net and see where we go next,” Board President Sarah Walz said, emphasizing that finding a suitable downtown Iowa City location appears remote.
The Iowa City Council earlier this year decided against a proposal that included a New Pi store in a new development at the corner of College and Gilbert streets.
Board members had hoped to relocate the downtown store out of its current site in a flood plain, but adding a third store – and potentially a fourth and fifth – makes sense, Walz said.
Both the Iowa City and Coralville stores are operating at or near capacity with sales above the national average, she said, but neither store can expand in its current location.
New Pioneer Cooperative Society was founded as a natural foods cooperative grocer in Iowa City in 1971, and opened its Coralville branch in 2001. A short-lived Cedar Rapids location operated several decades ago.
Some members at Sunday’s meeting questioned whether Cedar Rapids had changed sufficiently since that time to make a location here a viable option. One woman, who lives in the Cedar Rapids area, said Cedar Rapids residents are “unsophisticated” and are either old or have never been out of this area.
Others countered that the local foods climate has changed considerably. Linn County Supervisor Lu Barron pointed out that Saturday’s Downtown Farmers Market attracted an estimated 18,000 customers; Matthew 25 operates an urban farm here and the city is a Blue Zones demonstration site, with a focus on healthy eating.
Dr. Sharon Collins said she has seen allergies increase at an alarming rate of 55 percent since she began practicing in Cedar Rapids, but has seen a shift in her patients’ awareness of healthy eating.
“The majority are starting to wake up,” Collins said. “More people are interested in where their food comes from than I’ve ever seen before.”
Ruth Fox said the New Bohemia district of Cedar Rapids, home to the NewBo City Market, will have a growing number of residents who could walk to a new New Pi store.
Walz noted that no sites have been identified for a new store; the membership first must approve the board’s authorization to expand before a location is selected.
About 85 members attended a meeting Saturday in Marion, another potential site for a store.
Questions about competition with Hy-Vee also were posed, but Walz said preliminary market studies show an opportunity for growth in Linn County.
“I don’t know why your beets taste so much better than Hy-Vee beets, but they’re worth the drive,” said Corenne Liabo of Cedar Rapids, who has been a New Pi member for nearly 20 years.
Walz noted that New Pi works closely with local farmers in relationships that are unique to the co-op.
Sally Smith of Cedar Rapids said she buys much of her meat and fish from New Pi.
“I want to know where my chicken comes from,” she said, “and who’s been handling it.”
Voting continues at either New Pi store until June 14. Ballots are due by mail on June 13. Results will be announced June 17. Find more information at www.newpi.coop.
Great coverage! Thanks for being there & sharing! ~genie
!!! I was so offended by the “unsophisticated” in the title and I was concerned, but thankfully it sounds like people were there to make all the same points I was thinking! Great article, Cindy!
Sounds like the lady is confusing sophistication with arrogance. But yeah, there are so many indications that a significant chunk of folks here appreciate good, healthy, honest food, as evidenced by the overwhelming successes of both the downtown and NewBo markets. I would love to see a more convenient NewPi location.
For a company that prides their practices of finding local sources for the food that their customers are buying, NewPi is acting a little short sighted right now. It’s no surprise that there is a lack of membership in Cedar Rapids/Marion/Hiawatha. It’s 30 minutes one way from the SW side of CR, longer from anywhere else, to get to the Coralville NewPi. Do you really think localvores want to drive that far, and increase the environmental impact of buying their food every week? Bring a location up here, and you’ll see membership skyrocket.
Good point about the long drive – I would agree with that. They are actually looking ahead, though, by asking their members to allow expansion, and if so, the board will likely pursue a location in the Cedar Rapids area. I’ll post an update as soon as the vote is tallied.
I know I’ve been wanting to go check out the Coralville NewPi’s food grade oil selection but haven’t been able to find the time to drive down there from Marion. Would love a local store!