NewPiMore often than not, I pass over the salmon or other seafood I know is supposed to be healthy at the grocery store after reading the labels. Just today, New Pioneer Food Co-op announced that customers should feel confident in all of the products offered in the New Pi seafood cases.

Read on for more about this announcement from New Pioneer Food Co-op:

Iowa City & Coralville, April 16, 2013 – Farm-raised, line-caught, troll-fished, wild-caught, sustainably-harvested, dolphin-safe, MSC, BAP, MBASW… what’s an eater to do? All that labeling and recent media around sustainable fishing is enough to lose an appetite, and toss that dinner idea out to sea.

And that’s where your community-owned food co-op comes in. “New Pioneer takes the issues of transparency and sustainability seriously,” New Pi Purchasing Manager Patrick Brickel says. “We’re really excited to now offer only 100% sustainable seafood, every day,” says New Pi Marketing Manager Jenifer Angerer, “So every choice is a good choice.”

New Pioneer’s staff researches the sustainability of their items, and 95% of their seafood has been sustainable until this week. They’re proud to announce, just in time for Earth Day, that every item in their seafood cases is now sustainable, hitting that 100% mark.

New Pi’s seafood is all certified as ‘Best Choice’ or ‘Good Alternative’ by the Monterey Bay Aquarium Seafood Watch (MBASW: a science- and ecosystem-based audit by experts from academia, government, and the seafood industry), as ‘BAP’ (Best Aquaculture Practices) by The Global Aquaculture Alliance (GAA: standards address environmental and social responsibility, animal welfare, food safety, and traceability), or as ‘sustainable’ by the Marine Stewardship Council (MSC: a third party certification created by the World Wildlife Fund) – casting their net wide to haul in just the best catches.

New Pioneer Cooperative Society was founded as a natural foods cooperative grocer in Iowa City in 1971, and opened its Coralville branch in 2001. Today, New Pi is a thriving two-store food co-op with over 28,000 members. The stores provide local, organic, and natural foods to the Iowa City and Coralville area. New Pi is located at 22 S. Van Buren St. in Iowa City and at 1101 2nd St. in Coralville. Please visit for more information.