A new permanent vendor will open at the NewBo City Market in Cedar Rapids, Iowa, beginning May 15, 2014. (photo/Cindy Hadish)

A new permanent vendor will open at the NewBo City Market in Cedar Rapids, Iowa, beginning May 15, 2014. (photo/Cindy Hadish)

Nelson’s Meat Market is doing something right.  The local company has been in business in Cedar Rapids since 1935 and I’m one of many who have stopped by their shop on Old Marion Road as the tempting aroma of their grilled sandwiches waft through the summer air.

They obviously know their meat cuts, and now Cedar Rapids will find out about their new area of expertise: ice cream. Nelson’s Ice Cream was announced as the new anchor merchant at NewBo City Market, 1100 Third St. SE, beginning May 15.

Here is more from the market:

NewBo City Market today announced it’s newest anchor merchant, Nelson’s Ice Cream, will open for business on Thursday, May 15.

Nelson’s Meat Market began making ice cream in 2012 after seeing a demand for locally made, traditional ice cream. Business owner Mark Martin says it was an easy decision to open his new shop at NewBo City Market citing an increase in consumers’ desire for quality, Iowa-made products.

“Our ice cream is made right here in Cedar Rapids in traditional styles using only the finest natural ingredients,” says Martin. “All of our ice cream flavors are made in small slow churned batches making for the ‘heavy cream’ ice cream – not the fluffing air filled variety. Our fruit flavors have real fruit in them. We’re tremendously excited to begin offering our ice cream at NewBo City Market.”

Kristie Wetjen, Executive Director of NewBo City Market, says Nelson’s Meat Market Ice Cream is exactly the type of product Cedar Rapidians, and more specifically Market guests, have been looking for.

“Not only is this a truly quality product, but it’s also something that is locally made.” says Wetjen. “People want to know where their food is coming from. Being able to tell people they can visit the business owner and the people who make the ice cream are right here in Cedar Rapids is a huge benefit.”

About Nelson’s Ice Cream: Nelson’s Meat Market first opened in 1935. The Nelson’s Meat Market headquarters is currently on Old Marion Road location. Since opening, Nelson’s has expanded to include an eat-in deli, outside summer grilling, catering, and of course, ice cream.